For over 30 years, Playsam has created exclusive wooden toys characterised by simplicity, playfulness and Scandinavian aesthetic. With products such as the Rocking Rabbit and the polished Streamliners, Playsam brings forth the child in any design lover.
Playsam was founded by Carl Zedig in Kalmar, Sweden in 1984 and has since then produced some real Scandinavian design classics. Throughout the years, the brand has been presented with several prestigious awards, including the Swedish award “Utmärkt Svensk Form”, which the brand has received over 20 times. Ulf Hansen’s classic wooden Streamliner cars were chosen as the Swedish design classic of 1998, and are often used as a symbol for Scandinavian design.
Year after year, Playsam proves that art can be beautiful and functional at the same time, and that exceptional design exceeds any limitations in age, gender and culture. Through simple, scaled-back, yet all the same extraordinary design, Playsam has created a clear identity in their designs that is utterly unique.
Playsam’s playful designs are simply something for everybody.