With over 100 years’ experience in textile producing, Swedish Pellevävare’s exclusive towels and robes are the softest material you can imagine. Pellevävare was founded by Alfred Johansson in 1893 when he started a small weaving mill outside Kinna in Västergötland. The company thrived and it was not long before he received several investments. During the 1960’s, Pellevävare became the first terry cloth manufacturer in Europe and today they produce their exclusive towels and robes in the same terry material. The name, Pellevävare comes from the 1960’s CEO Per Almquist, who went by the nickname "Pelle".
Pellevävare as a brand values both their pride and heritage but feel it’s equally important to inspire new trends and look to the future. They are continuously developing new patterns and products but never compromise on quality. The products have a stylish, Scandinavian feel and convey a sense of Swedish summer.
Imagine yourself on a summer’s morning, the smell of freshly washed linens fills the air and you enjoy breakfast outside, wrapped in a soft terry cloth. This is exactly how Pellevävare want their products to make you feel.