The story behind Form Us With Love started when John Löfgren, Jonas Pettersson and Petrus Plamér met during their studies at the product design school of Kalmar in Sweden. They found each other right away and started their design studio in 2005. Form Us With Love, or FUWL, quickly grew to become and internationally renowned design studio. FUWL has designed products for numerous Nordic brands including Muuto, Design House Stockholm, IKEA, Ateljé Lyktan and Menu.
Form Us With Love stands for simple, Scandianvian design, often with a touch of humour and curiosity. FUWL has won numerous design prizes, including the Red Dot design award and the Swedish award, Ung Svensk Form. Their portfolio includes modern classics such as the Unfold lamp, Work lamp, Ogle and Plug lamps.