- read more about the company here

About us
- We bring Scandinavian design to you

We simply love Scandinavian design, and this is why we want to share it – worldwide! It all started in 2002 in Kalmar, a small coastal city in south-east Sweden, with a passion for Scandinavian design and a vision to make it accessible around the world, regardless of location. What started as a web-shop in Swedish and English is now available in nine languages (and counting!).

Today we are proud to have created a platform that allows us to share our passion for beautiful interior. As a leading destination for design enthusiasts around the world, we offer an extensive assortment from renowned brands, both classic and contemporary, that encapsulates the very best of Scandinavian home design. We work with over 200 renowned Scandinavian brands including Arabia, Rörstrand, Ferm Living, Georg Jensen, Marimekko and String furniture.

A big part of Scandinavian culture is based around nature. Life in the north has been, and still is today, very much shaped by the combination of the harshness and beauty of the Nordic nature, and this is eminently reflected in the design. Scandinavian design, and interior design in particular, is often said to be synonymous with good taste, quality and the humble Scandinavian way of life. And in our assortment, we capture just that.

The company was founded in 2002 by the Swedish entrepreneur Jörgen Bödmar. With a background in the airline industry, he decided to venture into new territory by starting out in e-commerce. His platforms and were ready for business by 2003.

With carefully selected brands, designers and products, we have created an assortment of the big classics, the daring up-and-coming designers, the quirky, the bold and the beautiful. Whether you are looking for the true classics, such as Georg Jensen, Arne Jacobsen and Alvar Aalto, or the fun and bold, such as Marimekko and House Doctor, you have come to the right place.

We offer design for every room of the house. In our Kitchen & Dining section, you will find porcelain for every occasion, including Scandinavian all-time favourites such as, Swedish Grace Porcelain by Rörstrand, Glassware by Iittala, Pots and Pans by Eva Solo & Fiskars as well as elegant dinner classics by Orrefors. In our Home Accessories section you will find decoration for any room! We offer a wide selection of Candle Holders, Pots & Vases, Storage options, Clocks and interior design for bathrooms. Bed linen, Cushions & Pillows, Curtains and Fabrics can be found in our Fabrics & Textiles section. Oh, and don’t forget to explore our Lamps and Pendants - Scandinavia is famous for creating beautiful lighting! Historically this may have been out of necessity (in some parts of northern Scandinavia, the sun makes no appearance at all during the depth of winter), but today beautiful lighting is used to enhance interior design or to make a real statement.


A little more about us at

Jörgen Bödmar Jörgen Bödmar


Robin Ålander Robin Ålander

Marketing Manager

Thomas Steinschaden-Brinell Thomas Steinschaden-Brinell

Head of Sales

Anna Magnusson Anna Magnusson

Design & Communication

Matilda Kvarmo Matilda Kvarmo

Design & Communication

Ellinor Johansson Ellinor Johansson

Design & Communication

Anders Brixin Anders Brixin

Financial Department

Caroline Renström Caroline Renström

Financial Department

Annica Eden Annica Eden

Financial Department

Per Wilmert Per Wilmert

Financial Department

Renata Mikuciauskaite Renata Mikuciauskaite

Assortment & Purchase

Jonas Karlsson Jonas Karlsson

Assortment & Purchase

Maria Strand Maria Strand

Assortment Manager

Emilia Thor Emilia Thor


Josefin Beijer Josefin Beijer


Yasha Åkesson Yasha Åkesson


Henrik Svensson Henrik Svensson


Erik Larsson Erik Larsson


Marie Bäckwall Marie Bäckwall

Customer Service Manager

Pia Hedbom Pia Hedbom

Customer Service

Jeun Sooyeun Jeun Sooyeun

Customer Service

Charlotte Eriksson Charlotte Eriksson

Customer Service

Jenny Bebber Jenny Bebber

Customer Service Germany

Elin Brasch Elin Brasch

Customer Service

Jeanette Teilmann Jeanette Teilmmann

Danish Web Editor

Annika Krause Annika Krause

Web Editor Team Leader

Julie Ljungman Julie Ljungman

French Web Editor

Berta Recuero Berta Recuero

Spanish Web Editor

Helena Raunio Helena Raunio

Finnish Web Editor

Agnieszka Wróbel Agnieszka Wróbel

Polish Web Editor

Corien Leemburg Corien Leemburg

Dutch Web Editor

Kyungsun John Auh Kyungsun John Auh

Marketing Korea

Mikael Hartzell Michael Hartzell

Warehouse & Logistics

Lena Johansson Lena Johansson

Warehouse & Logistics

Kicki Carlsson Kicki Carlsson

Warehouse & Logistics

Anton Svensson Anton Svensson

Warehouse & Logistics

Ulrika Eriksson Ulrika Ericsson

Warehouse & Logistics

David Alvunger David Alvunger

Warehouse & Logistics

Andreas Kling Andreas Kling

Warehouse & Logistics